Public Affairs - Case Studies

Below is a partial list of the different public affairs activities and campaigns we have developed over the years for a wide array of clients.

• Federal executive branch liaison on behalf of a coalition of national/international airlines
• Communications Strategy to influence local and national officials involved with Canadian rail operations
• New product market analysis for a soft drink giant
• Media Development and Conference Management for Western Hemisphere Trade & Commerce Forum
• Extensive member research of complex finance issues for a government investment pool
• Member mobilization for a statewide teacher association
• Regional grasstops program in the medical community to gain unique FDA approval for a large cereal manufacturer
• Door-to-Door campaign for local development projects

The Issue: To enhance the regions' economic development potential in manufacturing and distribution, community and industry leaders proposed an independent air-cargo hub adjacent to DIA. The plan was met with significant political hurdles and special interest opposition.

The Result: Welchert & Britz designed and implemented a sophisticated political and communications strategy to win support for the project. Welchert & Britz's full-blown media and public relations assault helped lead to successful negotiations between Denver, Adams County and the air carriers.

The Issue: Consulting for the inaugural Cultural Facilities District, Welchert realized there was a great—but diverse—story to tell.

The Result: It was Welchert who conceived of the idea for a unique spokesman (what became the polar bear) to rally the region around the arts and culture tax. Communities around the country have since replicated the cultural arts tax.